The Examination of Using Business Intelligence Systems by Enterprises in Hungary

Data are one of the key elements in corporate decision-making, without them, the decision-making process cannot be imagined. As a consequence, different analytical tools are needed that allow the efficient use of data, information and knowledge. These analytical tools are commonly called Business Intelligence systems that are introduced into the opeartion of enterprises to make access to business data easier, faster and broader in line with the needs of a given enterprise. Based on the findings of an empirical survey, this paper aims to give a deeper insight of the causes and purposes of using BI systems by Hungarian enterprises. It is revealed that such systems are mostly used for risk analysis, financial analysis, market analysis and controlling while their potential to make predictions is usually overlooked. One important conclusion of the paper is that the faster spread of BI systems would be facilitated by reducing costs, simpler parameter settings and a higher level of data protection. Keywords—Business Intelligence; Hungary; Enterprises